matchboxology

Matchboxology has been working with the South African National AIDS Council (SANAC), the Dept of Health and the office of the President to make World AIDS DAY 2009 the launch of a massive new naitonal commitment to HIV treatment and prevention.

The Annecy International Animation Film Festival announced one of Matchboxology's SCRUTINIZE animerts (animated adverts) has been selected as a finalist in the prestigious competition.  The festival is one of the world's most prestigious for animated films, and is held annually in June in Annecy France. 

MTN Xploaded--the Matchboxology powered music platform for Africa--has passed several important milestones.

JOHANNESBURG, 4 March 2009 (PlusNews) -Instead of earnest celebrities or solemn voiceovers imploring the youth to abstain or practice safe sex, Scrutinize features ttention-grabbing graphics and wise-cracking cartoon characters delivering HIV messages in catchy phrases.  "It's a cool ad," commented Mpho Mofokeng, a student at the University of Johannesburg. "It stays in your mind after you've seen it. In [other HIV adverts], there's nothing that excites the youth - you can't relate to them."

Read more  http://www.plusnews.org/Report.aspx?ReportId=83283

The Scrutinize campaign has the mood of a rude comedy short, not a sex-ed lesson. And yet, it is a sex-ed lesson in every respect, and a meticulously researched, carefully crafted and very expensive one at that.

Read more linnsyearablog.files.wordpress.com/2008/12/081128-hiv-psas.pdf

JOHANNESBURG, 22 October 2008

A call to arms rang out to today as Johnny Clegg, world-renown South African musician and Professor of Social Anthropology, urged South Africans to choose life by getting tested during HIV Testing Week

The Citizen, 17 June 2008

What do AIDS and animation have in common? Nothing. Yet. But if the onslaught of quirky new characters about to hit South African screens speak in a language the people understand, hopefully that’s all about to change.

MTN, 12 June 2008

MTN today launched its innovative digital distribution platform, Xploaded, guaranteed to cause after-shocks in the South African music industry.

MediaClubSouthAfrica.com, 20 May 2008

A series of new animated commercials has been launched in a bid to communicate the HIV/Aids message in an innovative yet authoritative way.

The Times, 18 May 2008

South Africa is set to get its own dose of animated humour, with a new series of adverts aimed at combating HIV/AIDS.

The Sowetan, 15 May 2008

Msanzi comedians are using the skills of their craft to make the right noises on HIV/AIDS.

USAID, 14 May 2008

Getting the HIV message through to the young adult market is a tricky task.

Leadership magazine, 6 March 2008

Is your company on the sidelines or in the game?

Global Envision, 29 November 2007

South African businesses are stepping up awareness campaigns about HIV, as high-risk youth become increasingly impervious to messages from traditional sources.

Business Day, 5 October 2007

Levi Strauss SA, the clothing retailer, is poised to launch a campaign to save lives and sell jeans, sponsoring HIV-testing facilities in areas where young people congregate, including shopping malls selling its goods.

South African Football Players Union, 26 September 2007

SAFPU, in partnership with mat©hboxology and Baagisane, has jointly conceptualised an HIV/AIDS intervention programme using the power of football, through the establishment of a Section 21 company called Footballers Against AIDS (FAA).

From FreeRange films.

Until a few years ago Cal Bruns was aware of HIV/AIDS but it hadn’t affected his life until it came into his home.

artsmart.co.za, 29 June 2007

Companies making innovative and effective use of arts sponsorship were recognized at the Tenth Annual Business Day/BASA Awards for business sponsors of the arts.

South Africa - The Good News, 8 August 2006

Being positive in South Africa takes on a fresh meaning with UndaG, an innovative South African product that encourages youth to take a positive self-managing approach to their lives.

Saturday Star, 4 July 2006

A review of mat©hboxology's groundbreaking hip-hop opera.