Cal Bruns CEO, chief creative incubationist, founder
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During 20 years across 5 continents as a highly awarded creative director with international advertising agency Leo Burnett, Cal recognised a growing necessity for brands to develop a “soul” alongside a product benefit. As the founder of mat©hboxology, Cal is a pioneer in leveraging corporate social responsibility to help prevent the spread of HIV. He is a respected documentary filmmaker, workshop facilitator, speaker and strategist.
His background with a variety of clients in the financial services, cell phone and fast-moving consumer goods world in addition to multinational brands like Coca-Cola, Marlboro, Johnnie Walker and Mercedes-Benz gives him the unique ability to cross from the boardroom to artists and from the NGO world to consumers.
Paris Pitsilledes Director - strategy & serendipity
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After 17 years in the media and communications industry as a journalist, copywriter and creative director, Paris returned to university to complete an MBA with focus on corporate strategy and marketing. A serial entrepreneur with successful ventures in advertising, fast food, real estate and IT behind him, Paris brings a pragmatic eye to mat©hboxology’s corporate social opportunity strategies. Paris is a natural through-the-brain thinker, able to cross from the analytical to creative hemispheres with equal dexterity. Bradley Williams  Director - musicology
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Better known as DJ Bionic, Bradley is one of South Africa’s local hip hop legends with more than 12 years of expertise as a turntablist/dj/producer, A&R director, sonic branding entrepreneur and art director. His reputation and experience combine with a very strategic mind to develop music-related properties as communication tools.
Bradley has done extensive work for Levi’s® Original Music & Red For Life, Heineken Music, MTN, Vodacom, MTV base, Art’s Alive and SA Breweries. |