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Marketing 1.0 launched a world of consumer-centric positioning.
mat©hboxology is the next evolution; it’s Marketing 2.0 for a world where consumers and communities are inseparably linked.
Marketing 2.0 takes enlightened brands and organisations beyond consumer-centric thinking to find the opportunities for stronger, deeper relationships based on natural, visible and positive social contributions.
mat©hboxology guides senior management to see social needs as market needs - aligning organisational growth and social growth as intertwined. The revolution of Marketing 2.0 is embracing that consumers and communities want to change the world for the better with their favourite brands and organizations.
What makes us unique is incubation - a methodology that unlocks bespoke solutions by bringing together custom teams of research, social policy, behaviour change and global communications and design professionals for clients.
Our final output may be mass media campaigns, new product designs, a refined corporate soul, or new sales outlets. Each is as unique as the team. At mat©hboxology, there are no off-the-shelf answers.
To best understand mat©hboxology, have a look at our projects in Consumer Social Opportunity and Musicology. |