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 Sponsorship 1.0 brands the music event. Consumers see the brand at the gig. End of story.
Musicology is Sponsorship 2.0. It starts with embracing a world where music and brands are two of the most powerful social influences in societies. In rapidly evolving societies, music is perhaps one of the most visible lenses with which to view the clash between globalisation and tradition. Developed as a distinctive mat©hboxology discipline, Musicology allows us to understand the culture and business of the industry from within.
Musicology taps into the marketing energy of music by identifying inspiration opportunities that naturally link to the brand, organisation or social cause. Musicology develops these natural inspiration points into proprietary and ownable properties for clients.
Instead of signage and branding, you become part of the social energy of music. Musicology services include: - Music research and trend identification
- Strategy and creative concept development
- A&R direction and corporate A&R direction (licensing and synchronisation, branded compilation CDs, artist endorsement deals, content aggregation)
- Activations (concerts, tours, promotions)
- Music supervision
- Music project management
- Artist procurement and coordination.
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