matchboxology

PSL Footballers for Life
ImageA group of ex-professional football (soccer) players approached us in 2007 to help them put together a programme to help current professionals play and stay safe in the age of HIV & AIDS. 

mat©hboxology instantly recognized the massive potential in this project.  Football players represent the epi-centre of the male challenge; if an intervention could be designed and proven successful in changing them, then as icons and heroes of millions of other men, those changes would quickly snowball, rolling outwards as a trend that could drive new social norms.

Together with Johns Hopkins Health Education in South Africa, USAID and PEPFAR, we’ve interviewed current players across all provinces and have developed a unique programme that trains and imbeds Wellness Coaches (trained ex-players) with specialised “Footbaler For Life” curriculum into the 16 PSL teams.

Download a pamphlet to read more about this project (pdf; 740kb)

Launch date for the pilot teams is September 2008.