| Reproductive health services get a major facelift |
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We’ve recently been awarded the naming and branding for a new reproductive health service managed by Society For Family Health.
The objective for the brand is to make it synonymous with quality service delivery all over Africa, where it will offer an alterative to the prevalent unsafe abortion practices. As is the standard modus operandi of Matchboxology, the associated communication is also aimed at driving behavioural change among young people while raising awareness about the availability of these facilities, which are free, professionally staffed and immediately inviting. |
The Sisterhood Network is a brand designed to appeal to young women throughout Africa. The network will provide family planning services to women who are pregnant, offering them a variety of solutions. Conceptually, the name Sisterhood speaks for itself; the services are offered in a place where those using them get support from other “sisters”, in an environment that is friendly, welcoming and non-judgmental as opposed to threatening.
