| Brand new ways of looking at CSI for CEOs |
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Matchboxology's CEO challenges brands to embrace their role in developing societies as a win win for both parties.
CSI needs to migrate to CSO (Consumer Social Opportunity) - enlightened companies are about making a connection between a brand, its users and a social problem. Companies need to get the CEO, marketing, human resources — and the person in charge of corporate social investment - together and look at the issues as a team, and incubate ideas. Your brand has created a captive and engaged audience - use them for social change.” Read more from from the feature length profile of Cal Bruns & Matchboxology in Business Day. |
